[the crew]

a collective of strategist, creatives, storytellers and marketers

-- Brand development and marketing strategy, KidsLuv ( kidsluv.com )

-- Brand development and marketing strategy, KidsLuv (kidsluv.com)


It's not a bad day, when you get to do what you love for a living.
We're shaping brands, and we love doing it. 

But that's not all. At Breakfast with Alice, we keep an eye on what's next. We geek out over cool campaigns. We make ourselves laugh at our own funny social captions. We live and breath (and wear and taste) our brands. We make cool content. We celebrate the little wins.

Through it all, we do it with passion, drive and enthusiasm for our brands.

Breakfast with Alice is a Brooklyn-based, female-owned and operated boutique marketing consultancy. Our team is comprised of killer marketers and creatives; and we have an extended family of freelancers, independents and partner who we call upon, depending on the project.

Sit down for Breakfast with Alice, and enjoy!


a collective of … creatives. storytellers. scrappy hardworkers. thinkers. passionates. hustlers. make-it-happeners for hire. 

this is
Breakfast with Alice.


Named for Nana...
Born in 1916, Alice spent over 90 years making her signature breakfast biscuits for her children, grandchildren and and great-grandchildren. It was over breakfast that the family came together, plans were made and new ideas were born.

Named in her honor, Breakfast with Alice launched in 2015 as a boutique brand marketing consultancy founded by Alice's great-granddaughter, Nicole Williams.


founder, creative, brand strategist, marketer

Nicole Williams

Nicole has over 10 years of global experience in design, marketing and brand development in New York, Los Angeles and London. Her experience extends from identity design and brand development to strategy and campaign rollout and digital marketing.

With a Bachelor's in design from Parsons School of Design in New York and a Masters in branding strategy, from Brunel University, in London, Nicole has led brand marketing in-house at NET-A-PORTER, NYLON Magazine, and Nasty Gal. In addition, Nicole built experience agency-side, working on key initiatives for Carnaby London, Bestseller, Nokia, Ben Sherman, and a range of start-ups.

Currently living and working in Brooklyn, Nicole is a CUNY Adjunct Professor of design. She started consulting in 2014 and since has established Breakfast with Alice as a create brand consultancy working with new and mid-stage businesses. 

@breakfastwithalice | Linkedin


"Poached eggs over grits, please"

"Black coffee"